ICE Sponsorship Options
Sports sponsorship is now one of the most valuable and effective forms of advertising for organisations seeking to align their brand with an elite sporting league or franchise such as the Melbourne Ice. Sponsorship enables your brand to connect directly with a passionate, engaged audience — without being lost in the clutter of traditional advertising channels. Sports fans are typically educated, affluent, and highly loyal to the teams and brands that support their sport.
Our annual audience profile includes:
- Over 20,000 cumulative attendees at our CBD Melbourne home game
- More than 20 games streamed on AIHL.TV, each attracting 2,000+ viewers
- Broadcast and streaming audiences across Australia, Japan, Canada, USA, Scandinavia, and Europe
- Over 1,000 VIP guests annually through the Kärcher VIP Experience
- National exposure through team travel to NSW, WA, ACT, QLD, and SA each season
- More than 20 partner and supplier companies actively involved with the club each week
Our Corporate Services team will customise a sponsorship package tailored to your company’s objectives and marketing goals. Opportunities include digital and broadcast signage such as in-ice, rink board, and player bench branding, plus scoreboard and in-arena digital messaging. We also offer high-impact digital placements via www.melbourneice.hockey.
In addition, we deliver innovative in-game promotional activations designed to engage directly with fans and create memorable brand experiences. All promotions are tailored to ensure your product or service is represented in line with your expectations and brand values.
Kärcher Australia is our Primary and Naming Rights Sponsor for the 2026 season.
Below are some of the key sponsorship options available for you and your organisation.